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If you're traveling to Shikoku, you'll want to experience the local food and specialties. In this article, we'll take a look at some of the local specialties that you shouldn't miss in Ehime Prefecture, a major citrus fruit province in Japan!
🤗 01 POM JUICE
Ehime Prefecture's mascot, Mican, and 400 yen a glass of juice straight from the tap.
You can find POM JUICE (ポンジュース) juice at supermarkets and vending machines in Japan. This 100% fruit juice drink made from oranges and tangerines in a slightly retro packaging design is actually the most representative local specialty of Ehime Prefecture.
Ehime Prefecture has a unique climate that is ideal for the cultivation of various citrus fruits. The climate is relatively warm throughout the year, and even in winter there are few frosts. The abundant sunshine, water resources and calcareous soil structure are suitable for citrus fruits, and there are more than 40 kinds of citrus fruits in Ehime Prefecture. It is not uncommon to find fruit trees full of fruits and some fruits falling to the ground when they are ripe, even if you take a walk around the area without thinking.
The story of POM JUICE Juice goes back to 1951, when Tadahiro Kirino, who was the chairman of the Ehime Prefecture Green Fruit Traffic Agricultural Cooperative, visited the U.S. He was shocked to see a variety of citrus fruits, such as oranges, tangerines, and grapefruits, being transported to the factory to be pressed into juice at a juice factory in the U.S. He immediately felt that Ehime Prefecture also had the conditions to produce juice. He immediately sensed that Ehime Prefecture also had the conditions to manufacture fruit juice and started the creation of a juice factory immediately after his visit to the United States.
In 1952, the factory launched the first juice drink, which was not made of 100% fruit juice, but it caused a sensation. It wasn't until 1969 that the real 100% juice was introduced. Since then, POM JUICE juice has not only become a juice brand that locals are proud of, but has also successfully driven the local economy. The juice is made from a mixture of orange and Wenzhou tangerine fruit juice, and the refreshing sweet and sour taste is so delicious that it is almost a must-have local breakfast drink. In other cities, you can get drunk by unscrewing the tap of a piped beer, but in Ehime, POM JUICE juice is what comes out of the tap.
In addition to the classic orange and tangerine blend, POM JUICE Juice Factory also offers a carbonated version, as well as limited-time-only juice drinks made from different varieties of citrus fruits. It's perfect for you to encounter and explore while traveling in Ehime Prefecture. It is also worth mentioning that local tourist spots, airports, and souvenir stores offer a wide variety of dolls, stationery, and other products designed on the theme of POM JUICE Juice, in addition to the classic juice.
If you like citrus fruits or even just like the color orange, don't miss Ehime.
🤗 02 Misty Mori Daifuku
Dafuku (だいふく) is a very common Japanese confectionery, much like Chinese glutinous rice dumplings, where soft glutinous rice is wrapped with different fillings, such as strawberry dafuku where strawberries are wrapped in glutinous rice dumplings, which is very tasty.
In Ehime, there is a Kirinomori Daifuku dessert, which is made of matcha tea made from local Shingu Tea, and it is very popular. 1951, Shikoku Chuo City introduced tea seeds from Shizuoka Prefecture; 1954, tea planting began to be popularized in the area; and after years of unremitting efforts to cultivate and develop the area, Shikoku had realized pesticide-free cultivation of tea trees in all the farms in 1986, and Shingu Tea became one of the specialties of the area. Shingu tea became one of the local specialties. Matcha made from Shingu tea has a fragrant tea flavor and is combined with fresh whipped cream to make soft and sticky daifuku. The taste is unforgettable with the light aroma of tea and milk, and a hint of sweetness.
Since Misty Mori Daifuku uses 100% pesticide-free cultivated tea as the filling ingredient, production is very limited each year. In addition to taking your chances at the brand's directly-managed stores, the local area also adopts a method of selling the tea on the Internet by sampling from time to time. It's worth checking the official website before you travel to Ehime Prefecture, and it's worth trying if you get one by lottery or buy it at the store! The store also sells Shingu tea and other kinds of sweets, so you may want to try them all if you are interested.
Kirinomori Daifuku (雾の森大福)
Address of Shingu Main Store：4491 Matari, Shingu-machi, Shikoku Chuo-shi, Ehime
Matsuyama branch address：3-3-1, Ogaido, Matsuyama-shi, Ehime
Official website: www.kirinomori.co.jp/shop/howtobuy-daifuku
🤗 03 Fish Cake Tempura
In Ehime Prefecture, there is also a local specialty, Jankoten (fish cake tempura), which is made from fish.
In Ehime Prefecture, which is rich in fishery resources, the fish processing industry is well developed, especially in Hachimanhama City and Ujima City. The specialty of jako tempura is made by deep-frying the minced fish paste (surimoto) made from various kinds of fish trimmings in hot oil. This specialty is so common and popular in the area that if you say the word “tempura,” you will be recognized as a fish cake tempura.
The minced fish cake itself is made from a variety of small fish, etc., and many of them even contain directly broken up fish skin and bones, making it very nutritious. Not only does it contain a lot of DHA and EPA, it is also rich in calcium. It is also rich in calcium and has a tantalizing aroma after deep-frying, which makes it ideal as a side dish for drinks, udon noodles, curry, and so on.
There is a restaurant in Ehime Prefecture that has been in business since 1888 and is famous for its fish cake tempura. The fish paste is made from cleaned fish, and the skin and bones of the fish are crushed and pressed into the paste, which is then deep-fried. It is not to be missed as an Ehime specialty, and the flavor is enhanced by the addition of yuzu pepper or soy sauce.
Tanaka Kamaboko Honten (Tanaka Kamaboko Honten)
Address of the main shop：1-6-15 Chuo-machi, Uwajima-shi, Ehime
Matsuyama Branch Address：2-9-13 Takehara, Matsuyama-shi, Ehime
Official website: www.tanakama.co.jp
🤗 04 母惠梦
Ehime Prefecture also has a must-try confection called “ポエム”. The name “ポエム” is as poetic as the meaning of the kanji: it is called “母惠夢” (mother's dream) because it is a combination of Japanese and European sweets with the softness of butter, the sweetness of vanilla, and the soul of Japanese sweets, egg and bean paste, which makes the taste reminiscent of a gentle mother. This is why it is called “Mother's Dream (母恵の夢の味)”.
As a fusion confectionery, Mother's Dream not only combines the strengths of Western and Japanese confectionery, but also responds to the seasons by offering different flavors for different times of the year, such as the “limited time only” Mother's Dream with chestnut and sweet potato flavors in the fall. With different flavors and textures, you'll have a great sense of discovery and freshness when you eat them.
What if there are too many flavors that you want to try, but you can't eat them all? Don't worry, there's also a “Baby Mamemon” in the lineup - a miniature version that you can swallow in one bite, so you can enjoy different flavors of “Mamemon” from Setouchi! “This is a great way to enjoy different flavors of Mother Eumon from Setouchi.
At around 130 yen a piece, it's a good value for money, and you can find it at various specialty stores in Ehime Prefecture, so why not try one of the seasonal specialties?
Mother's Favorite Dream (ポエム)
Address of Takashimaya store: 1-1-1, Minatomachi 5-chome, Matsuyama-shi, Ehime
Matsuyama Airport Store: 2731 Minamiyoshida-cho, Matsuyama-shi, Ehime
Official website: www.poeme.co.jp
- Author:japan guides
- URL:https://japan-guides.com/article/diet-59
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